Material Matters

GCG Threads V.3.2026

Materials with purpose

Fabric selection is rarely about performance alone. Feel, durability, cost, lead time, and consistency all play a role — and the right choice depends on how the garment is actually worn. This month, we’re sharing how we approach material selection during development.

We often see brands drawn to the highest-spec fabric available, even when it isn’t necessary for the end use. Understanding trade-offs early — stretch recovery, abrasion resistance, weight, and cost — helps avoid over-engineering and supports better long-term outcomes.

Fabric testing aligned to wear case

Early handling and shrinkage checks

Cutting and sewing considerations based on material behaviour

Material decisions increasingly influence landed cost, not just unit price, particularly as sourcing strategies evolve.

Our fabric and production coordinators, supporting material selection with performance, consistency, and supply continuity in mind.

Material decisions are most effective when made collaboratively and early.